Kfc Kentucky Fried Chicken free essay sample

KFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history, going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America, which makes it a powerful marketing tool to use against competitors, but presently, is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently, KFC is under massive attacks from animal organizations, questioning the way KFC’s suppliers are threatening the chicken, before they got slaughtered.Anti-KFC campaigns are affecting KFC’s brand image in a negative way and result in direct dollar losses, as less people are consuming KFC chicken. Address the potential issues / major barriers to effective communications and negotiations between the US firm and the foreign supplier Two potential issues were identified as major barriers to effective communication and negotiations betwee n the KFC and the foreign suppliers; Linguistic Barrier, which is different language and vocabulary a barrier in communication. We will write a custom essay sample on Kfc Kentucky Fried Chicken or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Language is vague in nature and its words are symbols which hardly represent only one meaning.The meanings of these symbols or words are understood by the sender and receiver in their own way which can result in misinterpretation. If communicator uses difficult or inappropriate words or if message is not explained in proper manner then it can result in misinterpretation. It is the language only that plays vital role in every field so it should be kept in mind that proper language and words are used. In today’s world if you send your message to another person in his language then it will be more effective and in this way the communication can be made effectively.Cultural Barrier, there are diverse culture barrier to effective communication in this world. This communication barrier arise when two people of any organization belongs to different culture, place or religion. There are many other factors of cultural barrier like age, social position, mental difference or thinking behavior, economic status, political views, values and rules, ethics or standards, motives and priorities. The communication done without mixing any culture will not miss its meaning, but once a culture is mixed up with the communication then it may loose its exact meaning.Different languages and cultures represent an international barrier which is particularly important for organizations involved in overseas business. The recommended actions for KFC is to communicate without mixing any culture since it will not miss its meaning, but once a culture is mixed up with the communication then it may loose its exact meaning. Different languages and cultures represent an international barrier which is particularly important for organizations involved in overseas business. Every organization and company has certain goals to achieve to make renew and have added value services to satisfy their customers.The potential issues that KFC could have performing business in Uruguay would be the barrier to effective communication and negotiations. KFC the most significant is the way it has changed the eating habits of the local population. People now are aware of unhygienic conditions that prevail in some of local restaurants. And KFC has also brought the idea of self-service in Pakistan In 1969 Weston was appointed to open KFC in Japan and their main strategies pursued by Japan subsidiary was to not to franchise until he had proven the fast food concept with company-owned stores. Brown’s instructions were to build a store and make it work; then build another and another† Organizational Structure The KFC adopted traditional structure for their outlets that other food chains are following: There is one General Manager for each country. The outlet is leaded by the Manager, assisted by two assistant managers, and one shift in-charge for each shift, that supervises the performance of counter workers and kitchen workers Performance Overview:KFC has taken advantage of all these excellent investment opportunities that L atin America countries offer for franchising and has expanded and penetrated the market a lot. In order to enter in Uruguay KFC needs to adapt to the legal and political environment and conditions. The culture from Uruguay would need also to mold the operations of KFC in Uruguay. All the outlets of KFC in would need present Uruguay food culture. KFC would need to display banners that it servers Uruguay food all over its outlets which represents Uruguay culture.They also offer families’ deals as the people are very close to their families and like to have food with them. KFC has also brought some changes in the culture of Uruguay. The most significant is the way it has changed the eating habits of the local population. People now are aware of unhygienic conditions that prevail in some of local restaurants. And KFC has also brought the idea of self-service in Pakistan Organizational Structure: The KFC adopted traditional structure for their outlets that other food chains are following. There is one General Manager for Pakistan.The outlet is leaded by the Manager, assisted by two assistant managers, and one shift in-charge for each shift, that supervises the performance of counter workers and kitchen workers. Competition: KFC does not consider Mc Donald’s are its direct competitors. As Mc Donald’s has a limited menu and cater to different segments of society e. g. Mc Donald is catering to lower middle society of Pakistan. Though KFC has faced a little competition from local restaurants but their breakeven in terms of revenue has been done and they are planning to expand further to other cities like Islamabad and Peshawar