Corporate Social Responsibilty and Sustainable Marketing Essay

Corporate Social Responsibilty and Sustainable Marketing - Essay Example "For a long time people were only interested in the process of economic development, and the environment with all its problems was neglected the process of industrialization started many acts have restricted the industries to meet the air, water and land pollution levels"3. Such as: (CO2, fossil fuel combustion causing Global warming. CFCs, Halons destroying Ozone layer. SO2, NH3 causing Acid rain). These impact results- rising of sea level, earthquake, rainfall comes down, flood etc. There are many laws for organization such as- "if there is any sort of work which cause fume facts should have to use pipe no less then 130ft from the top of the building for exit the fume (sec139-d-14-i), Organization using chemical in production process, should have own disposal plant (sec273, a-1)"4. But the problems with the laws is "when the laws are impose strictly to the organization the foreign investment comes lower specially in third world country"5. "Direct action by government within the bus iness sector has not led to improved CSR. Indirect action through legislation may be more effective, but this is not in keeping with the general policy of laissez-faire"6. Beside Government there has been a considerable amount of pressure from stakeholder groups upon business; objective is to use power they have at their disposal to influence the decision making process and there have been a number of notable success. Beside all these, now organizations are solely interested to be more eco-oriented because the organizations are performing CSR and are able to communicate this to the consumer are likely to improve their market share and to develop customer loyalty, as there is growing number of consumers who are prepared to be more aware about the types of good they buy and taking into account the impact their purchases have upon the environment, as a result number of market niches have developed. ## In the business sector, market is the most sophisticated area where a little sound can make a huge change. Previously the market was product oriented because of not having a sufficient level of information in the market place and the public awareness was at a lower level to their environment. As a result overall market was ruled by the business persons/organizations and by utilizing this chance they used Push-pull strategy. Stakeholders were not so interested to seek information, some stakeholders whose wanted to seek information they have no way but to rely on the information given by the organization. This situation caused a great damage to some organization such as Body Shop who had a bad publicity due to fair trade and saved them by taken over by L'Oreal a giant cosmetic company. Now the market is changing rapidly with the time. The main reason of this change is the increasing bargaining power of consumer. The increased level of environmental awareness by the population- owing to easier availability of information- has already led to more informed choice being made by various stakeholder groups that interact with business.7 Customers, suppliers, employees and investors are more aware of their responsibilities to the environment. And there is various ways in which their

The Health Insurance Portability And Accountability Act Essay

The Health Insurance Portability And Accountability Act - Essay Example Administrative simplification also necessitates set of laws to defend the privacy of personal health information and the institution of security necessities to protect that information and the progress of average identifiers. In turn to efficiently apply the HIPAA Administrative Simplification provisions, the Governor's bureau has prearranged a statewide plan composed of country organizations that might be influenced by its provisions. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) institutes innovative values for the progress and utilization of health care information. There are three types of principles formed by HIPAA namely privacy, security and administrative simplification. All together, these rules have a foremost impact on the everyday functioning of the state's hospitals and influence almost every part of every individual that presents or pays for health Title I of HIPAA standardizes the accessibility and span of group and entity health insurance strategy. It amends together the Employee Retirement Income Security Act and the Public Health Service Act. Title I moreover confines the boundaries that a group health plan can sets on remuneration for pre-obtainable circumstances. Group health plans might reject to give remuneration connecting to pre-obtainable circumstances for a time of twelve months after the enrollment in the arrangement or eighteen months in the case of delayed enrollment2. Conversely, individuals can diminish this omission period if they had health insurance before signing up in the plan. Title I permits individuals to decrease the omission period by the time that they had "creditable coverage" earlier than signing up in the plan and after any "significant breaks" in coverage. "Creditable coverage" is classified relatively broadly and incorporates almost all group and entity health plans, including Medicare and Medi caid. A "significant break" in coverage is described as any sixty three day phase devoid of any creditable coverage3. A number of health care plans are not liable from Title I necessities, for example enduring health plans and partial scope plans for instance dental or vision plans that are presented individually from the wide-ranging health plan. Still, if such remuneration are a branch of the wide-ranging health plan, then HIPAA applies to such remuneration. For example, if the innovative plan presents dental remuneration, then it should calculate creditable continuous coverage beneath the previous health plan towards any of its omission periods for dental remuneration. HIPAA 3However, an alternate way of estimating